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A Trade Mark is a brand name, a slogan or a logo. It identifies the services or goods of one person and distinguishes it from those of another. A brand name can be a word or a combination of words. A slogan is a short phrase or a sentence and a logo is a distinctive picture or symbol. They provide a distinctive identity in the market place. When a trade mark has been registered, nobody else can use this trade mark or one that is confusingly similar. If this happens, legal actions may result. Trade Mark is a prerequisite to Brand Building and the journey from Trade Mark to Brand and Brand Equity is tedious and needs proper blending of resources, mere advertisement does not help. A trade mark not appropriately protected may give rise to legal conflicts and may also restrict a corporate from using the respective mark that signifies its very existence. National Trademark Company has quality expertise and knowledge in the field of trademarks. NTC has been advising multiple corporates on their trademark development strategy and has helped them register and enforce Trade Marks nationwide.


Copyright is a right given by the law to creators of literary, dramatic, musical and artistic works and producers of cinematograph films and sound recordings. Unlike the case with patents, copyright protects the expressions and not the ideas. There is no copyright in an idea. Copyright vests in the author of a work once the work is created in a material form. The author must have written down or recorded the creation in a material form for copyright to come into existence. In general, any original work made by a person is eligible for copyright protection. Originality refers to the fact that the author must have created the work through the application of the author’s own creativity and labor. In addition, the work that is to enjoy copyright protection must have been reduced to a material form. Copyright comes into existence as soon as a work is created and no formality is required to be completed for acquiring copyright. Acquisition of copyright is automatic and it does not require any formality. However, certificate of registration of copyright and the entries made therein serve as prima facie evidence in a court of law with reference to dispute relating to ownership of copyright.

Design Registration

“Design” means only the features of shape, configuration, pattern, ornament or composition of lines or colors applied to any article whether in two dimensional or three dimensional or in both forms, by any industrial process or means, whether manual, mechanical or chemical, separate or combined, which in the finished article appeal to and are judged solely by the eye; but does not include any mode or principle of construction or anything which is in substance a mere mechanical device. A design is what makes an article attractive and appealing. Hence, it adds to the commercial value of a product and increases its marketability.When a design is protected, the owner i.e. the person or entity that has registered the design is assured an exclusive right against unauthorized copying or imitation of the design by third parties. This helps to ensure that the design of the products is exclusive to the owner and the customer can at once identify the design of the product as that of the owner.

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